Gilberto B. Vacelle

[email protected]  |  +1 407 534 0897

Summary

Team Member Experience Design Manager & Enterprise AI Strategist with 25+ years bridging human-centered design, enterprise HR strategy, and Generative AI. Currently managing the digital transformation of the Team Member Experience for an enterprise of 100,000+ employees. As a member of the internal AI Beta Test Group, I integrate enterprise GPT and Copilot agents to maximize the effectiveness of C-Suite reporting. Beyond corporate initiatives, I independently architect local LLM and image generation pipelines to master data privacy and inferencing. Backed by a Master's in Game Design and certified in Secure Development, I deliver the efficiency of AI automation without compromising corporate data integrity or legacy design standards.

Willing to relocate: Anywhere
Authorized to work in the US for any employer

Work experience

Team Member Experience Design Manager
AdventHealth Corporate • Altamonte Springs, FL
August 2023 to Present
  • Enterprise AI Integration: Serve in the internal Beta Test Group for enterprise AI tools; design and develop strategic C-Suite placemats and presentations by integrating Copilot and GPT agents to maximize narrative effectiveness.
  • HR Pipeline Development: Architected a proprietary "Vibe Coding" pipeline utilizing the Microsoft Ecosystem (Power Apps, Copilot) to engineer a Cognitive Biometric & Talent Reflection dashboard, driving data-backed retention strategies for 100,000+ employees.
  • Strategic Design Leadership: Lead the design and development of visual branding and marketing campaigns for enterprise-wide HR initiatives focusing on the team member experience for 100,000+ employees.
  • Cross-Functional Execution: Translate complex organizational strategies into compelling digital content and systemwide communications, ensuring alignment across executive and clinical leadership.
Manager – Consumer Experience Learning Design
AdventHealth Corporate • Altamonte Springs, FL
March 2022 to August 2023
  • Directed the design of experience-driven learning and communication systems supporting consumer and patient experience initiatives at enterprise scale.
  • Led designers and collaborators in translating evidence-based strategies into engaging, human-centered experiences across digital, in-person, and hybrid environments.
  • Established visual and interaction standards to ensure brand alignment, usability, and emotional resonance across markets.
  • Collaborated with clinical, operational, and creative partners to ensure design solutions balanced strategy, empathy, and execution.
Learning Experience Designer
AdventHealth Corporate • Altamonte Springs, FL
September 2018 to March 2022
  • Designed interactive, multimodal experiences that combined storytelling, visual design, and behavioral insight to support large-scale organizational initiatives.
  • Created experience frameworks that blended live, digital, and experiential components, ensuring accessibility and consistency across diverse audiences.
  • Applied game design and simulation principles to improve engagement, retention, and clarity in complex subject matter.
  • Engineered interactive, multimodal learning ecosystems utilizing core Game Theory and behavioral logic to elevate cognitive retention among diverse clinical audiences.
  • Spearheaded system-wide training strategies within Organizational Effectiveness to demonstrably drive enterprise talent retention.
Learning Interactivity Developer
AdventHealth Corporate • Altamonte Springs, FL
July 2017 to September 2018
  • Partnered directly with Enterprise IT to architect custom UI/UX educational frameworks, successfully driving the system-wide adoption of the Saba LMS platform.
  • Developed complex, logic-driven interactive modules utilizing Articulate Storyline to optimize user engagement.
Lead 3D Artist
Zygobot Studios • Winter Park, FL
February 2016 to July 2017
  • Foundation of Pipeline Governance: Architected efficient 3D asset pipelines and technical workflows, establishing the strict asset governance and optimization frameworks I currently apply to generative AI pipelines.
  • Directed the structural modeling and logic of 3D environments, aligning spatial design seamlessly with UI/UX and game mechanics.
Creative Director
Fishbone Design e Comunicação • São Paulo
April 2002 to November 2015
  • Multi-Platform Systems Logic: Founded and scaled a creative agency, managing multidisciplinary teams to engineer complex, multi-platform visual identity governance for global enterprise clients (LG, Philips).
  • Directed creative strategy and brand expression for global and regional clients across consumer goods, technology, finance, and wellness.
  • Led multidisciplinary teams delivering brand systems, campaigns, digital experiences, and physical activations.
  • Oversaw end-to-end creative workflows from concept to execution, maintaining quality and consistency across platforms.
  • Directed end-to-end structural workflows, ensuring absolute brand consistency across digital, print, and experiential environments.
Art Director
Ideacom Comunicações • São Paulo
January 2001 to January 2002
  • Engineered high-performing, award-winning structural design solutions for global tech giants (Sony, Nintendo).
  • Orchestrated the physical logistics and spatial logic of high-impact experiential retail activations.

Education

Computer Graphics and Digital Animation (Graduate degree)
SENAC • São Paulo, SP
Game Design (Master)
Full Sail University • Winter Park, FL
October 2015 to October 2016
Industrial Design (Bachelor)
Centro Universitário Belas Artes de São Paulo • São Paulo, SP
January 1998 to August 2001

Skills

Copilot & GPT Agent Orchestration (Beta Tester) Product design project leadership Industrial Design Frameworks Prototype creation Open-Source Checkpoints (Juggernaut, Facehugger, CivitAI) AI Blender System architecture Cross-functional communication Presentation skills Project leadership Branding project leadership Adobe Firefly GPT Enterprise Collaboration with product development teams Product development research management Independent AI R&D Legacy Design Logic Analytics Product strategy Human resources Generative Platforms Senior leadership Cross-functional team management UX Google Veo 2 UI design systems Model deployment Vibe Coding (Microsoft Power Apps) Data governance UI Security & Infrastructure Certified Secure Development (2025) Node.js Team development

Links

Certifications

Manicode Security Development Training
October 2025 to Present